Sales Enablement

Sales enablement means that marketing and (inside) sales efficiently collaborate as a team. Basically, marketing his core objective is to looks after the backfill of the opportunity pipeline of sales. By providing each other with constructive feedback and making agreements with clear SLA´s, a good lead generation machine will develop in your organisation.

At Sales enablement it’s most of all about the collaboration between sales and marketing:

  1. Who does what: when will Marketing transfer leads to Sales?
  2. Fine-tuning clear agreements and record them in SLA´s.
  3. Fine-tuning which content is relevant to the target group and what is missing?
  4. Clarifying the influence of marketing efforts on the Sales process. Are the identified buying journeys of the target group correct? Theory of Marketing versus the practice of Sales.
  5. Transparent communication: inform each other, know what´s going on, plan frequent sales and marketing meetings and ensure that they take place.

Polderdijk Marketing has experience with professionalising the collaboration between marketing and sales. Is your marketing department not yet “Sales´ best friend”? Then contact Polderdijk Marketing.

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