New Business Development

Developing new business is a responsibility of both sales and marketing. Polderdijk Marketing strongly believes in an integrated marketing and sales model based on best practices, to which a third function is added – the Business Development Representatives (BDR´s). A BDR is in fact a telemarketer/telesales who, next to the primary task of making phone calls, is also responsible for reaching the target group through other channels, profiling accounts, and making appointments. BDR´s are managed by marketing and deliver concrete leads to sales. Thanks to this integrated new business development approach conversions are speeding up, the leads are of higher quality, and sales has a healthy opportunity pipeline on which it can focus completely.

Contact Polderdijk Marketing to bring New Business Development to a higher level and advise with best practices.

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