Marketing Database Management

A good database is the main factor in a successful lead generation campaign. Obtaining good data is step 1, but maintaining good data is just as important. Nice and creative campaigns are simply not efficient if the marketing data is not up to date. You want marketing campaigns to be successful and in order to be so you have to design your database correctly, continuously enrich it, manage it, and you need to inform the marketing department about the status and the progression of the database.

Polderdijk Marketing has extensive experience with designing, enriching, and managing marketing databases. By using gap analyses issues for improvement can be identified in order to enrich and cleanse the databases. By using KPI´s and dashboards the status becomes insightful and shows to which extent progression has been made.

Contact Polderdijk Marketing to optimise your marketing database management.

polderdijk marketing contactblokje
Share your questions, challenges and potential projects with me.
contact me

B2B Marketing

Marketing Strategy Marketing strategie is een bedrijfsstrategie waarin alle marketing doelstellingen gecombineerd zijn in een alomvattend plan.LEES MEER
Marketing Innovation Marketing innovatie is gericht op het efficiënter voldoen aan de behoeften van de klant en de daaraan gerelateerde toename...LEES MEER
Demand Generation Demand generation is de kern van gerichte marketing programma’s om het bewustzijn en interesse in producten en diensten van een organisatie te vergroten.LEES MEER
polderdijk marketing google polderdijk marketing linkedin polderdijk marketing twitter polderdijk marketing pinterest polderdijk marketing facebook