Marketing Automation

Marketing Automation is the automatic designing of marketing strategies and lead generation processes with the purpose of generating leads, increasing conversion, and influencing target groups. There are several B2B Marketing Automation software providers on the market who are able to reach the target groups with relevant marketing content more effectively and at the right moment through multiple channels by using Buyer Personas and Customer Journeys.

Of course, content is important, but so is following up on the leads. That is why it is important to know to which extent B2B Marketing Automation software can be connected to the CRM system of your organisation. In that case, incoming data will be stored and automatized nurture programmes will be followed through efficiently, and in no-time you will be sales´ best friend.

Polderdijk Marketing gladly helps your marketing department to inform, select, and implement marketing automation.

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B2B Marketing


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