Content Marketing

Content marketing is continuously becoming more important in B2B marketing. Content has to be valuable to the target group. Next to that content should also be offered at the right moment (inbound and outbound) and in the right format (mailing, blog, article, etc.). Therefore you should know where your contact persons are on their B2B Buying Journey and how your contact persons gather information.

So, valuable content and offering content to the target group at the right moment are the ingredients for successful, fastened conversions and qualified leads. That makes sense, but how do you do that in an efficient way?

Polderdijk Marketing has extensive experience with content marketing and offering content to target groups at the right moment.

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
(Content Marketing Institute, 2015)
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