Marketing Strategy

B2B Marketing Trends 2019

This year has been prophesied by many to be the best year yet for the internet and digital marketing. However, if we consider the trends, every year has been increasingly better than the other for the last few years, so these are more statements of the obvious than prophecies… Over…

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2018 B2B Marketing Trends

Unknown marketing surprises await in 2018, and some of these predictions will probably fail to come to fruition as technology and the expectations of the market change. Nevertheless, many of the trends outlined here are likely to come to pass. Based on current trends, marketing is likely to become more analytical ,…

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Guide Social Media Marketing

Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune into for information. It’s critical that you know how to leverage social media marketing to build your brand, drive demand, and engage your buyers. This comprehensive,…

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Inbound Marketing and Automation

Marketing has changed a lot over the past few year. As customer preferences and habits change, marketers have been forced to adapt and refine marketing tactics. Going wherever buyers go and evolving as buyers evolve. Salesforce Pardot produced The Guide to Inbound Marketing and Automation: “Inbound marketing, or the idea…

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How to profit from ABM

Account-based marketing (ABM) has captured the attention of the B2B marketing professionals for good reasons. According to ITSMA, 84% of B2B marketers say that ABM delivers a higher ROI than any other approach. By leveraging key principles of ABM, you will be able to deploy a successful ABM strategy with…

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Future of Marketing

Imagine knowing which (online) channels your prospective customers would be hanging out on a year or two from now. Or understand what types of content those prospective customers will need? With these future insights you will save time to understand your target audience and have more time engaging. In this…

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B2B Marketing Trends

Betreft onderzoek naar de trends in B2B marketing. Wat is er nieuw, waar ligt voor B2B marketeers de focus en waar zouden ze met name mee bezig willen of moeten zijn? Paar conclusies uit het onderzoek: Content marketing staat met stip bovenaan de to-do-lijst 1 op de 4 marketeers werkt…

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Marketing Trends 2016

Buyers want the right content to fall into place at just the right time. Only 21 percent say the marketing messages they receive are “usually relevant.” So, what can you do in 2016 to better nurture your target audience through the buying process and inspire loyalty among your customers? Have…

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Benchmark Inbound Marketing

Are you interested to see how your company is doing against the competition? Ready to make some adjustments to become a leader in your field? HubSpot’s mission is to help companies like yours to understand the inbound marketing landscape in your industry and show you how you can get more…

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Video Marketing Strategy

This workbook is useful for every B2B marketer. If your marketing department barely started to integrate video into your campaigns, this is great for you. If you have been creating and editing video content out the door day in and day out but are doing this without strategic twist you…

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