Marketing Innovation

Best Marketing Automation Software

Marketing automation software automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaign s. These tools provide a central marketing database for all marketing information and interactions, helping marketers create segmented, personalized and timely marketing experiences for customers or prospects. These platforms provide automation features across multiple aspects of…

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Gartner MQ 2018

De markt voor CRM lead management blijft groeien en ontwikkelen. In het Gartner Magic Quadrant worden 14 leveranciers geevalueerd met als doel om IT, Sales en Marketing teams te helpen de juiste keuze te maken voor hun organisatie. Een aantal leveranciers zien we niet meer terug in het voorgaande rapport uit 2016,…

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Top 50 Marketing Automation Software

Marketing is a major function for every business. The marketing landscape is constantly shifting, evolving and becoming increasingly complex as consumers rely on a multitude of devices to consume media. For marketers, keeping up marketing activities can be daunting. However, marketing automation tools can streamline a variety of marketing functions,…

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Scrum Marketing Methodology

Scrum is an Agile framework, originally formalized for complex software development projects. It is also a useful methodology for delivering innovative, digital marketing strategies. The philosophy behind Agile can be applied to a number of industries. Its core principles are aimed at fluidizing business processes and increasing efficiency. Scrum is…

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Marketing Automation Simplified

Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed…

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Artificial intelligence (AI) is the next major wave of innovation, driven by advances in computing power, the ability to store large volumes of data in the cloud at minimal cost, and easier access to advanced algorithms. And it will be more disruptive and powerful than any previous shift in technology….

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Marketing Software Overview

Capterra is rapidly increasing its value for information sharing and feedback on business software. This online source is valuable for every B2B marketing department as well. E.g. finding marketing automation software and search through feedback and capabilities review is a great start for benchmarking your current marketing software, compare vendors or just…

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Different types of video that can enhance customer experience

Uploading videos to YouTube is not an online video strategy. According to Forrester Research (2016) you will need an online video platform to educate your target audience and engage with personalized and interactive video messaging. In Forrester’s latest report you can read how an online video platform can help you…

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Excel Guide

Ever find yourself deep in an Excel worksheet with seemingly no end in sight? You are manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking to yourself – there has to be a smarter way doing this? Excel is often regarded as no…

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B2B Marketing Automation RFP

Finding the right marketing software partner for your company can be quite a challenge. To succeed, you will need a comprehensive understanding of your organization’s needs, cross-functional support, and a process to get the software implemented and working properly. This sample RFP provided by Hubspot (one of those MAP vendors)…

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