Demand Generation

Use B2B Video Marketing more effectively

B2B video marketing is becoming a preferred B2B buyer journey content type. With short videos and webinars ranking among the top 5 preferred forms of content marketing and with this desire and drive for video many B2B marketers feel overwhelmed. Moreover, many among us don’t know how to use video content properly. Despite video being…

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Inbound Marketing

There is a common misconception that B2C marketers get to have all the fun. Learn how to grow your B2B business with five Inbound Marketing hacks. Hack #1. Cannibalize your content When it comes to content marketing , robbing Peter to pay Paul isn’t going to get you fired. It might even…

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Marketing Automation and CRM

Learn how to create the ultimate sales and marketing tool by integrating marketing automation and your CRM. While these are two similar tools, it’s the differences between them that make them so compatible. Take a look at Salesforce Pardot white paper to get a more in-depth look at these differences,…

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G2 Crowd Marketing Automation Grid 2016

G2 Crowd helps companies to select Marketing Automation Software. The G2 Grid rates products based on the Marketing Automation products customer satisfaction and market presence. Companies can select any of the products for a more detailed Marketing Automation comparison. Only products with 10 or more reviews are shown in the…

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Gartner MQ CRM Lead Management

The market for CRM lead management applications continues to grow, evolve and mature. This Magic Quadrant evaluates 17 providers to help IT leaders find the right choice for their company, in collaboration with marketing, sales and digital commerce leaders. The full report includes: Market evaluation and analysis of 17 CRM…

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B2B Marketing video content

To succeed in marketing, you need to be able to bring your target audience close and capture their attention. If you can’t do that, how will you ever get to the point of convincing them to buy your products or services? First draw attention and then comes the opportunity to…

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Demand Generation Cookbook

Modern Marketing success depends on the techniques and ingredients you use. Oracle Marketing Cloud (Eloqua) scoured kitchens far and wide to bring you the top chef recipes for success in sales and marketing alignment, kitchen prep, shared experience, lead lifecycle campaigns, lead nurturing, and customer lifecycle. Plus you will get…

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Determining the success of your marketing programs and analyzing key performance indicators (KPI’s) can be challenging if you don’t have access to industry data. HubSpot partnered with Qualtrics to find out how companies are generating demand for their brands and how successful they’ve been in their efforts. They surveyed more…

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