Buying Journey’s

The Buying Journey, or B2B sales process, forms an important basis for the marketing strategy. The Buying Journey is a phased schematic representation of the stages a prospect follows during the purchasing process. There are different interpretations of the buying journey and the stages a prospect follows. One thing is clear: a purchase process is not a snapshot and exists of diverse minor decisions based on gathered information.

A buying journey differs per organisation and can also differ in its duration. The goal of an organisation is to help the prospect in the right way during the different stages of the buying journey. This should eventually result in the purchasing of the product or service.

An example of stages in a buyer´s journey:

  1. Awareness
  2. Consideration
  3. Education
  4. Evaluation
  5. Action
  6. Engage

Buying Journeys are strategically important and form the basis for efficient automatized nurture campaigns and lead management.

Contact Polderdijk Marketing to help your organisation identify, set up, and manage buying journeys.

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